A smooth launch begins before development. Use this checklist to identify missing decisions and reduce delays.

Business foundation

  • Define the primary audience and one main website goal.
  • List services, products, locations and preferred enquiries.
  • Confirm the business name, phone, email and operating hours.

Content and brand

  • Approve the logo, colours and basic visual direction.
  • Prepare service descriptions, FAQs and calls to action.
  • Use images you own or are licensed to publish.

Technical access

  • Confirm domain ownership and renewal email.
  • Select hosting appropriate to the website technology.
  • Keep credentials in a password manager and enable multi-factor authentication.

Pre-launch testing

  • Test phone, email, WhatsApp and every form.
  • Review mobile, tablet and desktop layouts.
  • Check spelling, pricing, business details and privacy information.
  • Verify page titles, descriptions, sitemap and analytics configuration.
  • Confirm backups and a recovery plan.
Do not publish passwords, personal IDs, private addresses or test customer data in a public repository.

After launch

Submit the sitemap, monitor form delivery, review real-device performance and schedule content, dependency and security maintenance.